Advertising Week New York 2019: Creating and Disrupting Brand Loyalty Through Mobile Apps

In this session: With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.

What You'll Learn from This Session:

What brands are doing with their apps and mobile in-app strategy to create real connections with their customers
The key metrics you need to look at when running brand loyalty-focused campaigns
How to avoid common in-app advertising pitfalls and achieve lasting success

Speakers:

Anne Frisbie
SVP & GM of North America
InMobi

Vinny Rinaldi
Head of Addressable Media and Technology
The Hershey Company

First, Anne presented a few slides highlighting some very interesting InMobi Pulse-powered research about mobile consumer engagement. Looking forward to packaging these findings as a full-fledged report to dig deeper into the data.

For the second part of the session, Anne was joined by Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey Company, to have a broader conversation about mobile marketing, app strategy and linking those efforts to other channels in order to create brand loyalty.

This clip is from a session on Monday, September 23, 2019 at Advertising Week New York: http://newyork.advertisingweek.com/

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