Building A Brand With Memes: Classic Dad & Printful

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Ever wanted to put dad jokes on T-Shirts and earn a profit? 💰 Classic Dad did!
Learn how they created a community around a meme and got some extra cash to support their families. 👨

📍 Check out Classic Dad on Facebook:   / classicdadmoves  
📍 Visit Classic Dad shop: https://classicdad.co/

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Printful is the easiest order fulfillment system you'll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!

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Your Printful team!

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About this video

We sat down with Daniel Stone, one of the founders of Bandolier media, a social media agency that does content creation for brands. While working for Bandolier, they created a brand called Classic Dad that uses Printful as their print on demand & dropshipping partner to sell dad joke merch - custom T-shirts, mugs, hats, aprons etc.

Classic Dad has a lot of dad-ism and dad-attitude designs. They get their inspiration from dads and father figures they had growing up, using phrases that most people have heard before, like: “Hey, Hungry. I’m Dad.”

Classic Dad stands out from the competition with the variety of products they offer and the original content they create. They have also developed a very active and lively community with thousands of followers. They have a big Instagram and Facebook presence and spend a lot of time curating the content - they live by the “quality over quantity” rule.

They have spent a lot of time getting to know their customers, finding the “typical dad” and adding variations to their products. Printful has given Classic Dad an opportunity to test designs without doing a massive print run commitment and Printful’s customer service has proved to be very helpful, working with Classic Dad to adjust their designs for embroidery.

#printful #printondemand #dadjokes