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Playmobil is a German line of toys produced by the Brandstätter Group (Geobra Brandstätter GmbH & Co KG), headquartered in Zirndorf, Germany. The signature Playmobil toy is a 7.5 cm (3.0 in) tall (1:24 scale) human figure with a smiling face. A wide range of accessories, buildings and vehicles, as well as many sorts of animals, are also part of the Playmobil line.

Playmobil was invented by German inventor Hans Beck (1929–2009), considered the "Father of Playmobil". Beck received training as a cabinetmaker and was also an avid hobbyist of model airplanes, a product he pitched to the company Geobra Brandstätter. Horst Brandstätter, the owner of the company, asked Beck to develop toy figures for children instead. (The company had originally been a producer of casket ornaments and handles.)