Скачать или смотреть Media Expert Vanita Kohli-Khandekar on Why Indian Cinema Isn’t Thriving | The Quint

As part of The Quint’s series Screen Test, media expert and author Vanita Kohli-Khandekar, who has been tracking the media and entertainment business for over two decades, breaks down what’s holding back the Indian film industry. From the urgent need for more cinema screens, to why film marketing has lost its soul, to the OTT slowdown and rising costs, she speaks on the challenges the industry must overcome to thrive.

00:00: Intro
00:15: Vanita Kohli-Khandekar on being a media consumer today
01:51: “In India, only 11% of the population is going to the theatres”
02:48: “There aren’t enough screens”
03:31: Vanita thinks SVF Films is doing it right
06:00: “I wish the film industry had more unity”
08:02: “We need more screens in the right areas”
09:29: “There is no money in the industry”
10:20: “Capital always comes with strings attached”
11:50: “We need patronage investment”
13:19: On how the industry can be self-sustaining
14:31: The effect of current release cycles on Indian cinema
16:34: On theatre ticket pricing
18:35: “There were no posters for Mission Impossible!”
18:42: “Marketing has lost all soul, it’s the weakest link”
22:17: On the costs of marketing
24:38: Actors taking revenue shares as opposed to a fee for the film
26: 57: How can indie films survive theatrically in the OTT era?
27:56: “Indies need a separate financial and theatrical ecosystem”
29:18: “OTT is evolving exactly like television did”
36:20: “YouTube is a very robust business”
40:09: “Regulation has let this business down”
42:04: “The industry is treated like the ‘dumb blonde’ of the economy”

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