Скачать или смотреть 11th Digital Dealer Conference & Exposition Speaker Jason Ezell

Betting on your Future Business Using Predictive Analysis

Having access to real-time shopper behavior data and trends now enables dealers to place bets on what will be selling in the weeks and months ahead with more accuracy than ever

If you could see the next card in the deck while playing poker, would this not help you win more at the tables? Now, in our industry, tracking active auto shopper data in real time, we can see trends, analyze shopper behavior, and actually predict and forecast what vehicles will be selling in the weeks and months ahead. This allows dealers to better align their inventory, marketing, incentives and sales pitches to each shopper based on where they are in their shopping cycle. Dealers have never before had the ability to "see" into a shopper's mindset during their shopping session by looking at every click and keystroke before they ever send a lead, if they send one at all. By collecting, analyzing and reporting this data, we can now proactively adapt to these trends and behaviors well before the shopper reaches your dealership or web site. Having this knowledge allows us, for the first time, to make better and safer bets on the future of your dealerships' sales.

What action items will attendees take back to the dealerships?

1. Better align current inventory to fit today's shoppers' demands
2. Know what online marketing is actually producing the most leads and buyers, not just traffic
3. Customize marketing e-mails, banners, certificates and incentives right down to the individual shopper
4. Harness your own data to "place bets" on all facets of your business well before trends affect actual sales

With almost 25 years experience in the automotive industry, Jason Ezell started one of the most unique and respected web site companies in the industry, Dealerskins. As a member of JD Power's Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference speaker, to writing for several industry magazines for years, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. Ezell is currently president and co-founder of Dataium LLC providing consumer behavioral analytics to the automotive industry.

For more information on the 11th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com