Скачать или смотреть From pun-gone-wrong to AI that didn’t land, 2025 gave marketers plenty to talk about

From pun-gone-wrong to AI that didn’t land, 2025 gave marketers plenty to talk about. 🚨

American Eagle’s “Great Jeans” ad with Sydney Sweeney sparked major debate, some saw a clever pun, others read it as exclusionary, showing just how sensitive brand tone has become this year.

AI in ads stirred backlash too, from Coca-Cola’s AI holiday work to fashion brands like Guess using fully AI models that left audiences cold and creatives uneasy about automation.

McDonald’s Netherlands pulled an AI holiday ad after it missed the mark, rewording classics into negativity that users said just didn’t feel right for the season.

And even design can get political , Cracker Barrel’s rebrand overhaul was so controversial it was scrapped after fans pushed back, proving how strong emotional brand identity still is.

Marketing in 2025 showed that creativity without context can backfire fast and that understanding your audience and cultural cues is more critical than ever.

What was the most controversial campaign to you this year? 👀

#2025 #viralads #sodaspoon #marketing