Скачать или смотреть When Kit Fits, Woman Stay in the game - The Founder Story Behind Lacuna Sports

“Every great business starts with frustration and the courage to fix it.” – Leigh Burns

Behind every breakthrough business is a woman who decided to solve a problem no one else would. For Leigh Burns, that problem appeared on a cricket field when her daughter was told to wear boys’ gear that didn’t fit. Instead of accepting it, Leigh turned that moment into a mission: to build Lacuna Sports, the first performance-wear brand engineered entirely for female cricketers.

In this episode, Leigh opens up about the real business journey behind the brand, the why, the how, and what it takes to create something new in a male-dominated industry.

Her story is a celebration of women who don’t wait for change; they create it.
If you’ve ever wondered what it takes to move from an idea to impact, this conversation is your reminder: the next industry-shifting innovation might start with your story.

[00:00 – 03:38] When a Box Sparked a Business: Seeing What No One Else Saw
[03:39 – 07:41] From Blank Page to Bold Vision: Designing Confidence from Scratch
[07:42 – 10:27] The Science of Self-Belief: How Fit Becomes Freedom
[10:28 – 15:43] Unisex Isn’t Equality: Challenging a Culture That Forgot the Female Body
[15:44 – 18:59] Visibility as a Victory: Building a Space for Women Who Build
[19:00 – 21:49] Moments That Make It Worth It: When Impact Outshines Revenue
[21:50 – 25:56] Instinct over Instruction: Building a Business on Gut and Grace
[25:57 – 30:32] Beyond the Boundary: Redefining the Future for Women in Sport and Business

Leigh combines her commercial acumen with a deep sense of purpose to transform how women experience sport, not as an afterthought, but as the standard.

Through numbers, strategy, and personal truth, Leigh shows what it looks like to grow a purpose-driven business from the ground up, one that blends empathy with enterprise and transforms barriers into blueprints.

Leigh has a background in corporate leadership, global health, operations, and business strategy, and as Founder and CEO of Lacuna Sports she draws on experience

Key Quotes:
“Equality isn’t sameness. Women deserve their own standard.” – Leigh Burns

Trust your gut. Advice is everywhere, but your instincts built your vision.” – Leigh Burns

Connect with Leigh!
Website: https://lacunasports.co.uk/en/
Instagram:   / lacunasportsuk  
Email: teamwear@lacunasports.co.uk

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