Tourism Australia reveals its new mascot 'Ruby the Roo' voiced by Rose Byrne | SBS News

Ruby, a computer-generated kangaroo is Tourism Australia’s newest brand ambassador.

As the face of Australian tourism, Ruby (voiced by local actor Rose Byrne, and in Japan by Maryjun Takahashi) has the potential to become ingrained in Australia’s identity across the world, just as others have done before her.

Advertising companies have harnessed the power of Thor, had Delta Goodrem sing a rainbow and created coast-to-coast singalongs in an effort to get international travellers to Australia, and they have spent tens of millions of dollars at a time doing so.

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