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In today’s diverse and evolving workplaces, understanding individual differences in attitudes and values is essential. This deep dive explores how deeply rooted values shape behaviour, guide decision-making, and influence work-related attitudes such as job satisfaction, organisational commitment, and engagement. By examining value orientations, cultural influences, and ethical frameworks, we gain insight into how individuals and organisations align, adapt, and thrive in complex work environments.

This video:
📚 - Defines attitude
📚 - Categorises the three components of an attitude
📚 - Reviews the different work-related attitudes
📚 - Defines a value
📚 - Describes values as part of the personality with specific reference to:
– The theoretical person
– The economic person
– The social person
– The power person
– The religious person
– The aesthetic person
📚 - Explains Hofstede’s theory on cultural values in detail
📚 - Discusses organisation-specific values
📚 - Identifies the need for ethical values

📖 - Content derived from:
Bergh, Z. 2021. Introduction to psychology and industrial and organisational psychology (I-O psychology). In: Learmont, G., 3rd edition. Introduction to Work Psychology 3e. Cape Town: Oxford University Press Southern Africa (Pty) Limited

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