Скачать или смотреть Blog Post - What is Crisis Communication in PR? - guidedpr.com

Now unfortunately for us, we cannot predict or pre-empt a crisis. It is fair to say that life would be much easier if we could, but alas, that is not the way of the world. Crises normally strikeout of the blue, so how do we protect ourselves against the unknown? Well, the answer is simple: crisis communication (CC). If you have a CC plan in place, then you’ll be likely to avoid, resurrect, or rebuild your company following a catastrophe.

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