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An ad that reminds us to believe in ourselves, just the way our loved ones always have. #GoodAdsMatter

The “Life Stories” campaign by Erste Bank is a tender, time-traveling journey through the evolving bond between a father and his son, told entirely within the four walls of a child’s bedroom.

Through shifting furniture, growing-up, and changing moods, we witness the arc of their relationship, from the carefree giggles of early childhood to the quieter, more complex moments of adolescence. All of it underscored by a thoughtful voiceover that weaves the emotion through time.

By anchoring the story in a single, familiar setting, the film captures something universal, that how love, support, and belief remain constant, even as everything else changes. It beautifully reflects Erste Bank’s message… to believe in yourself the way your loved ones always have.

Country: UK
Year: 2025

Brand: Erste Group Bank Ag @erstebankacrnagora

Agency: Jung Von Matt Donau @jungvonmatt.donau
Executive Creative Director: Michael Nagy
Creative Directors: Gerd Schulte Döinghaus & Christopher Eder
Account Director: Anamarija Buzejka-stojic
Project Managers: Jennifer Spanring & Corina Berger

Production: Zauberberg Productions Gmbh @zauberbergproductions
Directors: Daniel&szymon @danielandszymon
Executive Producer: Juliane “Elli” Ellrich @jllrch
Producer: Jakob Rühle @jjcrueh
Director Of Photography: Suzie Lavelle @suziecine
Slim Robot Operator: Adam Kirby
Production Designer: Beck Rainford @rainybeck
1st Ad: Jim Cole

Editorial: Finalcut @finalcutedit
Editor: James Rosen @jamesrosen_editor
Post Production / Vfx: Zauberberg Productions Gmbh @zauberbergproductions
Post Production Assistants: Jim Lerch & Julian Von Hopffgarten
Post Production: Ian Hutchinson @iancrediblehutch
Post Production / Vfx: Company 3 @company_3
Colourist: Jean Clement Soret @jeanclementsoret

Music / Sound: Ko Music @_komusic
Sound Producer: Olivia Endersby @liv_endersby
Composer: Philip Kay @philipkaymakesmusic
Sound Producers: Andy Oskwarek @andyoh27 & Philip Kay @philipkaymakesmusic
Music / Sound: Factory Studios @factorystudiosuk
Sound Designers: James Utting @james_utting & Anthony Moore

𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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