Скачать или смотреть BMW Natural Interaction Press Conference At Mobile World Congress 2019

BMW has always played a pioneering role in the development of systems promoting intuitive operation. In 2001, the BMW Group became the world's first car manufacturer to introduce a new control logic for vehicles, with the iDrive Controller.

The combination of a controller mounted on the centre console with a multifunctional Control Display replaced a variety of switches, buttons and indicators – and is still considered a ground-breaking innovation in the automotive industry. Since 2015, through the use of a 3D camera, BMW gesture control has enabled easy, non-contact operation of various vehicle functions. With the launch of the BMW Operating System 7.0 in 2018, personalised, customisable operation has reached a whole new level, thanks to fully digital displays, optimised speech recognition and enhanced gesture control. Depending on their personal preferences and situation, the driver can choose between the iDrive controller, steering wheel buttons, touch display or voice and gesture control. The importance of voice control as the most natural form of interaction is further underlined by the BMW Intelligent Personal Assistant.

This digital assistant supports the driver in a variety of situations and learns their routines and habits with every voice command, making it increasingly easy to operate the vehicle and access functions and information by voice. As the next logical development, BMW Natural Interaction also offers the possibility of using gestures to bring directional and local information into the interaction for the first time by pointing a finger.

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