Third party cookies? The difference between first, second and third party data explained

Do you often hear people talking about third-party cookies? Or about how you should harness the power of first-party data? Well, this video is for you.

It is fundamental for a marketer to know the difference between first, second and third-party data in order to get the most out of your marketing efforts.

First-party data definition
Everything we know about our customers' interaction - their preferences; what they buy online, etc.

Second-party data definition
Second-party data is first-party data shared with you by another company.

Third-party data definition
Third-party data is data collected by a business or company with no relationship with you or the customer.

If you want to read more about first, second and third party data head to this article: https://funnel.io/funnel-tips/third-p...

If you want to learn more about the death of third party cookies, watch this webinar: https://funnel.io/resources/prepare-y...