How Do You Create Publicity When You Can’t Purchase Ads? | Facebook Walk With Reid

Hello everybody. It is Reid Mihalko from http://reidaboutsex.com/ and I'm at the Oakland Airport today. Let’s see if I can give you the background. I'll be backlit for a minute while we look at the beautiful, beautiful Oakland marshes.


So I am traveling today. I'm heading to Denver, so let me know where you’re chiming in from. Where are you today? I'm at Oakland Airport. I'm flying to Denver for a speaking gig and be teaching there for a couple of days for the company talking to their customers and just doing some Sex Ed geekery and talking actually about leveraging social media when you are an adult store owner or some of you as an online business. And so I'm going to be geeking out with people about you know what's basically going to end up being organic traffic you know if you're in a sex education business if you haven't noticed sex educators and workshop facilitators and whatnot. Sometimes Facebook is not super friendly with ad purchases and buying. And that can be kind of problematic because if your business model requires advertising then Terms of Service in a certain situations won't let you advertise for you know whatever like dildos or vibrators or maybe even like Sex Ed workshop or something like that. So these are things where it can be really challenging.

I'm going to go back on the escalator and I'm just going to ride this until, until we're done the video. Just think of it as a slow pan shot and, and so the…the interesting situation being when you can't purchase ads you know how do you create traffic for your website? How do you create publicity? And that's where I'm you know I'm not a huge proponent using social media and creating what is called organic traffic. So that's when you create content or media situations where people find out about you for free basically. Like I mean you have to put in the sweat equity and the hard work. But what you're doing is you're creating what I think you should know what I would advocate, is creating educational content rather than just click bait so that people get to know you or know your store or trust your floor staff at your store because what you're doing is you're helping them for free which is something we talk about at sex geek summer camp. You're helping them for free and just solving problems if there’s and then you know it's not guaranteed that they're going to come and buy your stuff as a thank you. But what ends up happening is when they have troubles and challenges hopefully, again they'll remember that you help them and they feel safer with you because they have a relationship with you. And then what you're doing is you're helping people for free which for me helps solve some of the classes and challenges of you know how do you help folks who can't afford your help. And you build those relationships so that people already have an understanding or an experience of you adding value to their life.

And hopefully, if your content is savvy in certain ways then they're more apt to share it so one thing that I would recommend that all educators think about regardless of what you specialize in is what are some communication and intimacy and kind of like Facebook friendly services or content like a free download or something like that that you maybe could purchase ads for and that's going to be tricky again because the Facebook thinks like you know my Facebook page Reid about sex has the word sex in it so they're going to be more apt to deny my ads but on the off chance that they…they approve something then I can boost the signal on a particular thing that's one of the reasons I've been doing the Facebook live videos is Facebook has been and this isn't a request Facebook to be more strict with me but there are certain videos I've been able to boost the signal and advertise a little bit that I was like wow like I excited that that got approved.


The…the challenge is, you should just assume that it's not going to get approved. I think that's a better game plan and trying to think, “Oh my god I finally traded the hand out that Facebook will allow me to add ad buy for so I should just you know spend $10,000 on this ad because that's how my business is going to make profit this year.” I just think from a sex and relationship field, you should plan on never getting to be able to buy ads in you know mainstream places like Facebook and whatnot and then build your business model around that and…and just go from there so. I don't know. I'm completely off topic because I'm going to Colorado to speak about this and then I'll be in Albuquerque to teach a workshop as well. And for those who don’t know, I just got done with teaching a two-day deep dive retreat for people that did my sex 10x course. And, and so I just wanted to mention the dangers of booking back-to-back gigs and you know how do you do self-care when you know your job is to go from gig to gig. If you have any musicians who tour a lot or actors who do like national tours or even comedian