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What if being selfish was actually the smartest move for your business?
In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.

🎙️ Full Show Notes
If you’ve ever felt like you’re giving everything to everyone, clients, kids, relationships, your business — and still running on empty, this conversation is your permission slip to slow down. ✨

In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.

Through that journey, Shari created the C.A.L.M. Method™ — a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars — Clarity, Awareness, Listening to your body, and Mindset — form a roadmap for women ready to show up differently, both in life and in business.

Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.

Key Themes You’ll Hear:
It’s not selfish — it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.

The language you use shapes your mindset — shift from “I should” to “I get to.”
Rest is not wasted time. It’s a possibility-generating activity that fuels creativity and clarity.
Boundaries are brand strategy — they define your values and your energy.
-Slowing down often leads to faster growth.

What You’ll Learn
How to align your energy and business strategy for sustainable success
Why clarity builds confidence — and confidence builds trust
How resentment shows up when you don’t ask for what you need
Ways to add “snack-size” self-care moments into your workday
How to shift from doing it all to leading with purpose

Chapters
00:00 — Reclaiming Energy and Confidence
05:27 — The Journey of Self-Discovery
11:52 — Shifting Mindsets: From Should to Get To
17:57 — The C.A.L.M. Method™: Clarity and Awareness
23:13 — Rest as a Possibility-Generating Activity
27:04 — Building a Supportive Network
29:52 — The Importance of Slowing Down
32:35 — Embracing Chaos and Finding Clarity
35:59 — Prioritizing Self-Care and Intentionality
41:01 — Communication, Boundaries & Collaboration

About Shari Biery
Shari Biery is a Purpose & Well-Being Coach, speaker, and author of It’s Your Turn. She empowers women to reclaim their energy, identity, and confidence through her signature C.A.L.M. Method™ — helping them move from burnout to balance with clarity, awareness, and aligned action.

“Self-care isn’t selfish. It’s strategy.” — Shari Biery

Connect with Shari
Website → https://www.sharibiery.com
Free Guide → 5 Strategies to Make Yourself a Priority - https://www.sharibiery.com/5-strategi...
Instagram → @sharibiery   / sharibiery  
LinkedIn → Shari Biery   / shari-biery  

🎙 About The Branded Impact Podcast
Hosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert — without the burnout. Each episode blends mindset, marketing, and storytelling to help you align your brand, business, and energy with the CEO you’re becoming.

🎧 Listen to more episodes → brandingbyjo.com/thebrandedimpactpodcast

Jo’s Final Takeaway
Your brand reflects what you’ve reclaimed. When you stop labeling rest, clarity, or boundaries as selfish and start seeing them as strategy, you become the kind of leader your business — and your life — truly need.

Explore Branding by Jo at www.brandingbyjo.com
Book a Visual Brand Audit → https://app.brandingbyjo.com/widget/b...