Скачать или смотреть Endangered Wildlife Quest via Augmented Reality (AR) Learning Application

This study developed and evaluated Endangered Wildlife Quest, a markerless Augmented Reality (AR) learning app to raise awareness of endangered wildlife in Malaysia. Built using the ADDIE model, it features interactive 3D habitats, species info, storytelling videos, quizzes, and conservation content for an immersive experience. Using KAP and UES-SF surveys with 32 participants, results showed significant knowledge and attitude gains, with strong agreement on knowing steps to reduce human-wildlife conflict rising from 3.1% to 50.0%. In UES-SF, 96.9% found the layout visually pleasing and 100% felt rewarded. Findings highlight markerless AR’s potential to boost learning and engagement through visual appeal, storytelling, and exploration. Future work may add gamification, more species, and multilingual support.