Скачать или смотреть How SciPlay is using ELT to win in mobile games

How does ELT help a mobile games company win? Data movement is critical for modern fast-moving companies: the faster you get data, the more you learn, the smarter your decisions.

SciPlay is using ELT to get more data from new sources to unlock new levels of marketing visibility and agility. They're using Singular's new ELT product Extract to enrich datasets, capture otherwise inaccessible dimensions, and simplify a messy ecosystem of 30+ data sources into something usable and trustworthy.

A big use case: Apple's new App Store APIs, plus more data from Google Play, providing even more insight into marketing campaign impact and growth milestones.

Episode highlights:

How SciPlay manages 20–50 different data sources for marketing
How SciPlay balances in-house solutions vs. third-party tools
How Extract solved the challenge of Apple’s 50 new App Store APIs
How Extract can create parallel datasets for greater depth
Why visibility, logs, and transparency matter for trust in data pipelines
How Extract simplifies data enrichment pipelines and reduces maintenance
How SciPlay built faster access to insights, better targeting, and better data for smarter decisions