Competitive Landscape Analysis Structure - Using Strategic Questions to Organize Your Presentation

In this video, Kevin teaches how to use strategic questions to organize your landscape analysis. Watch for tips to make your next landscape analysis more strategic and actionable.

0:00 - Intro
0:20 - Section Framing
1:17 - Strategic Questions to Organize a Landscape Analysis
2:02 - What category conventions could we break?
2:37 - How might we stand out among competition?
3:06 - Are there unmet consumer needs we can answer?
3:33 - What is the profit potential of this opportunity?
4:12 - Outro

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

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