Measure and Improve Your Marketing Effectiveness in 2023

Описание к видео Measure and Improve Your Marketing Effectiveness in 2023

CMO Rachel Clemens kicks off our "Mightier Marketing in 1-2-3" webinar series by helping you evaluate your organization’s current marketing. Rachel will show you how to measure marketing effectiveness across six key categories—Research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics—and share recommendations for each to improve your marketing effectiveness. You’ll also hear directly from one organization that took our new marketing maturity self-assessment, The Mighty GPS, and used the resources and recommendations to adjust, budget, and improve their marketing efforts.

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