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A group of scientists, engineers, and entrepreneurs in computer science, ML, cryptocommerce, and related fields who leverage those technologies to improve voluntary cooperation across humans, and ultimately AIs.
Pardis Emami-Naeini | | 2025 Norm Hardy Prize Winner
Project Description: Consumers increasingly purchase smart home devices without understanding how their data is managed or protected. Our research found that when security and privacy information is clear and accessible, people make more secure choices. With input from experts and consumers, we developed a layered, easy-to-read cybersecurity label that highlights key protections, including security updates, authentication, and data-handling practices. Our work has helped shape national policy and industry standards, including the U.S. Cyber Trust Mark, a new labeling initiative for connected devices.
Bio: Dr. Pardis Emami-Naeini is an Assistant Professor of Computer Science at Duke University and a Duke Science and Technology Scholar. Her research focuses on developing usable privacy and security solutions that empower individuals from diverse sociodemographic backgrounds to engage in safer, more informed interactions with technology. Her work has been featured by several media outlets, such as Wired, The Wall Street Journal, and The Washington Post, and has influenced key organizations, including the National Institute of Standards and Technology (NIST), Consumer Reports, and the World Economic Forum, in creating usable and informative security and privacy labels for smart devices. Dr. Emami-Naeini earned her Ph.D. in Computer Science from Carnegie Mellon University in 2020. She received the 2024 Google Research Scholar Award and has been recognized as a Rising Star in Electrical Engineering and Computer Science (2019) and a CMU CyLab Presidential Fellow (2019–2020).
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About The Foresight Institute
The Foresight Institute is a research organization and non-profit that supports the beneficial development of high-impact technologies. Since our founding in 1986 on a vision of guiding powerful technologies, we have continued to evolve into a many-armed organization that focuses on several fields of science and technology that are too ambitious for legacy institutions to support. From molecular nanotechnology, to brain-computer interfaces, space exploration, cryptocommerce, and AI, Foresight gathers leading minds to advance research and accelerate progress toward flourishing futures.
We are entirely funded by your donations. If you enjoy what we do please consider donating through our donation page: https://foresight.org/donate/
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Timecodes
00:00 Welcome and Introduction
00:04 Norm Hardy Price Award Ceremony
01:09 Keynote on IoT Security and Privacy
02:40 Introduction to Smart Devices and Privacy Concerns
05:53 Designing a Usable Security and Privacy Label
09:16 Consumer Feedback and Label Refinement
18:04 Impact of Labels on Consumer Behavior
23:50 Willingness to Pay for Transparency
32:45 Real-World Application and Tool Development
33:50 Conclusion of Research Findings
34:28 Collaboration with Regulatory Bodies
34:56 Q&A Session Begins
35:48 Concerns About Device Updates
38:10 Incentives and Revenue Models
45:13 User Willingness to Pay
51:18 Future Research Directions
53:46 Closing Remarks and Contact Information
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