Скачать или смотреть 12 Lessons on AI & Coaching from 14,000 Hours of Practice

What did 2025 actually teach us about AI and coaching? Jonathan Reitz has the receipts.

With nearly 14,000 hours of coaching experience and over 1,500 coaches trained on all seven continents, he spent 2025 going deep, building AI tools, running live experiments, speaking at global events, and talking to hundreds of coaches about where this is all headed.

In his ICF Fireside Chat with Susan Caesar, ICF Director of AI, Jonathan shares his honest year-in-review, including a live Claude session, his “12 Days of Christmas” AI insights, and one big mindset shift he’s calling for in 2026.

We cover:
→ Why 2025 was the year it stopped being about AI vs. coaches and became about the client
→ Technology strategy vs. technology fear and how to move from fear to flow
→ What human coaches do that AI never will (and how to own it)
→ How to use AI to get better results and take the credit

Watch more of our Fireside Chats: https://coachi.ng/firesidechats

Key Moments:
0:00 Meet Jonathan Reitz, MCC
2:00 2025 AI Year in Review: Highlights & Experiments
7:45 The Blurring Line: What’s Human, What’s Not
13:52 Live Demo: Prompting Claude for a Year in Review
22:31 Hard Truths: What Coaches Must Face in 2026
27:27 Two Principles for Ethical, Effective AI Use

Resources from the Episode:
Connect with Jonathan:   / jonathanreitz  
https://jonathanreitz.com/
https://fluxify.net/sctnow
https://teamcoaching.global/?v=0b3b97...

ICF AI Resources:
Learn more about ICF AI Resources: https://coachi.ng/techandai
ICF AI Coaching Frameworks and Standards: https://coachi.ng/aistandards
AI Questions Stakeholders Should Ask: https://coachi.ng/aiquestions
Acceptable Use of AI and Client Protection Guidelines: https://coachi.ng/aiethicaluse (access this resource with ICF membership: https://coachi.ng/joinicf)
ICF Research Portal: https://coachi.ng/researchportal

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About Us
International Coaching Federation (ICF) is the leading global organization for coaches and coaching dedicated to advancing the coaching profession by setting high standards, providing independent certification, and building a worldwide network of trained coaching professionals. Learn more about the International Coaching Federation (ICF) at https://coachingfederation.org/


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