finding your niche / avatar | Sydney entrepreneur couple vlog

This week, we bought a new Sony FX3, documented some client shoots and a couple of sales meetings. We took some time to reflect on intention vs. output — how sometimes we don’t meet our own expectations, and that’s okay.

We also included the process of "Finding Your Avatar" in this video, teaching you exactly how to identify your ideal audience and developing your brand's content to suit. It’s a must-watch if you’re serious making content work for you.

Watch the full vlog for all the insights, behind-the-scenes moments, and our thoughts on growth as we continue building our brand!

Thanks for watching!

----------

Why "Love, SS"?

We decided to document our journey not only to share with you, but for us to look back and see how far we've come. "Love, SS" serves as the closer of our letters to our future selves.

----------

Connect with us:

Instagram:
  / stephenwsc  
  / samk.hey  

Our business:
https://www.halcyonagency.com.au

----------

00:00 - Intro
01:40 - FX3 unboxing
01:59 - Finding your avatar and crafting your message
08:50 - Client Shoot - gym / physio
09:23 - Podcast Prep
09:39 - Sales Call
09:55 - Stephen's thoughts on vision to execution
10:29 - Another meeting
10:35 - Wrap up thoughts - expectation vs reality - GRIT