Craft - Animation, production design and clever editing | D&AD Awards Insights 2021

Good craft is the lynchpin of creative excellence. As shown in Bodyform’s wombstories campaign, Childline’s Nobody is Normal and Brawl Stars’ Starr Park film, craft can be used to tackle stigmas, address sensitive topics and create escapist, immersive worlds through animation, production design and clever editing. Here, some of the D&AD Craft Judges from production design, animation and editing juries unpack their insights from the 2021 D&AD Award winners.

#Animation #ProductionDesign #Editing

*Content warning: references to work on the subject of child abuse

For the full list of the 2021 D&AD Award-winners: https://www.dandad.org/en/d-ad-awards...

Work mentioned:
Bodyform, #wombstories, AMV BBDO
Diesel, Francesca, DIVISION / Publicis Italy
Face a l’Inceste, Two Monsters in my Story, Publicis Conseil
Childline, Nobody is Normal, The Gate
Facebook, Pooja Didi, Taproot Dentsu
Damien Chazelle, Shot on iPhone, Vertical Cinema / TBWA\Media Arts Lab
Brawl Stars, Starr Park, Biscuit Filmworks LA & Revolver
Three, Real 5G, Academy
Unicef, #Endviolence More Than a Mark, BBDO Group Germany
NBA/ESPN, It’s NBA on ESPN Time, Art & Letters Creative

0:00 Introduction by David Jenkins, Little White Lies editor
5:14 Normalising stigmas through mixed media, live action and animation
8:27 Transgender representation, gender identity and integration in traditional advertising
9:58 How animation can be used to approach sensitive subjects
11:52 Shifting back to traditional animation and film
13:38 Long-form content – how to keep the audience engaged
16:32 Vertical filmmaking and the future of cinema
18:44 Production design and creating immersive worlds
23:36 The use of simple imagery and atmospheric soundscape
27:20 Clever editing and the juxtaposition of images and live action shots
29:42 Producing during the pandemic and what the future holds for craft

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