The Operational Model for DAM Success

Host Chris Lacinak is joined by Kara Van Malssen, Managing Director at AVP to talk about the Operational Model for DAM Success that she created.

The Operational Model comes out of what Kara has learned in almost 2 decades of helping organizations design, build, and scale DAM operations.

Guest Bio:

Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.

Connect with Kara at   / kvanmalssen  

Resources mentioned in this episode:

Operational Model for DAM Success: https://damopmodel.com
Henry Stewart DAM NY 50% Off Registration Giveaway: https://bit.ly/DAMRIGHTNY2024
DAM Right Soundtrack - https://open.spotify.com/playlist/4Zz...
Engage:

🆓 Download amazing and free DAM resources from the best DAM consultants in the business at https://weareavp.com/free-resources

⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at https://dam-right.com/listen

🔗 Follow me on LinkedIn at   / clacinak  


Chapters
00:00 Introduction & Giveaway
01:40 Inspiration for the Model
02:50 Putting the DAM Op Model to use
04:25 Who does the DAM Op Model work for?
05:45 Is the Op Model only for DAM?
06:47 Why leadership should care about getting this right
07:57 Cost of getting it wrong
10:15 Purpose
12:39 People
16:52 Governance
21:07 Technology
25:01 Process
28:43 Measurement
30:34 Culture
33:01 Time for DAM Success
34:56 Self Assessment Tool