Loyalty Stories 26: How to Easily Enhance Your Value Proposition - Shawn Tan

This week, on the 26th episode of the Loyalty Stories Podcast, our Technical Partner Manager Gabor Vigh is joined by Shawn Tan, Managing Director of Interactive Rewards.
In today’s episode, they discuss one of the most popular loyalty programs in Southeast Asia: GrabRewards by Grab, and the unique way it combines services and a subscription model, to maximize convenience for the customers.

Key Takeaways from Loyalty Stories 26:
The true value of strategic partnerships
The relevancy (or irrelevance) of ESG causes in terms of loyalty
Why universal API connectivity should be a top priority in the vendor-choosing process

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