Скачать или смотреть India’s Protein Crisis: Why Brands Are Betting BIG on Shakes, Snacks & More

India’s protein crisis is real—73% of people are deficient, hitting health and productivity. Now, brands are stepping in: McDonald’s protein slice, Amul’s high-protein dairy, and Ranveer Singh’s SuperYou snacks are driving a new food revolution.

From gyms to cricket ads, protein is going mainstream, but rural gaps and policy blind spots remain. Watch how brands, Bollywood, and dairy giants are reshaping India’s nutrition story.

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