How to Check Traffic of Other Websites (including your competition)

If you want to make the best decisions for your business, you need to have some insights into your competition.

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One of the most important metrics to track is website traffic. By understanding how much traffic your competitors are getting and where it's coming from, you can identify areas where you need to improve.

In this video, I'm going to show you how to use SimilarWeb to estimate how much traffic a website gets, including your competitors.

SimilarWeb is a website traffic analysis tool that provides insights into the traffic and engagement of any website. It does this by collecting data from a variety of sources, including its own userbase, third-party data providers, and public data like stuff published on Wikipedia.

To use SimilarWeb to check competitor website traffic, simply enter the website's URL into the search bar and click "Go." SimilarWeb will then provide you with an overview of the website's traffic, including:
✔️ Total visits
✔️ Unique visitors
✔️ Pages per visit
✔️ Average visit duration
✔️ Bounce rate
✔️ Traffic sources
✔️ Top keywords

How to Use Competitor Website Traffic Data

Once you've estimated how much traffic your competitors are getting, you can use this data to identify areas where you need to improve. For example, if you see that your competitors are getting a lot of traffic from organic search, you may need to invest more in SEO.

You can also use competitor website traffic data to benchmark your own performance. For example, if you see that you're getting less traffic than your competitors, you know that you need to step up your game!

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