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In this episode of Automation Unplugged, CFO Taylor Whipple joins host Kat Wheeler to show AV integrators how to build and manage marketing budgets that truly deliver.

Drawing on more than a decade of experience at One Firefly, Taylor shares how to smooth out feast-or-famine sales cycles, set the right spend by working backwards from revenue goals, track ROI to make every dollar count, and invest in tactics that produce measurable, lasting results.

Whether your aim is steady revenue or ambitious growth, you’ll walk away with actionable steps to transform your marketing from a guessing game into a strategic investment.

You’ll learn:
✅ The ideal marketing budget percentages for growth vs. stability
✅ Why tracking cost per lead and close rates changes everything
✅ How to reallocate funds from underperforming tactics to proven winners

Don’t treat marketing as an expense—treat it as the engine that fuels your business’s future.

#AutomationUnplugged #MarketingBudget #AVIntegrators #BusinessGrowth #MarketingStrategy