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Growth Of Online Marketing

From its inception in the 1990s to its adoption in our day-to-day activities, the internet has drastically changed the way we communicate with one another. It has, in a matter of very few years, graduated from just being a simple platform to a necessity for every successful business around the world. New innovations have given us ways to harness the power of the internet and leverage it to transform businesses around the world. India, with over 450 million internet users, is the second-largest online market behind China. Similar to the global trend, the country is also expected to witness a digital transformation in the next few years. About 59 percent of the country’s population is expected to have internet access and about 2 billion devices are expected to be connected on the network by 2021. This trend, largely driven by the government’s push towards digital initiatives and availability and affordability of smartphones, is expected to continue in both rural and urban areas in the coming years.