Скачать или смотреть The AI Revolution: How Intuit is Re-Engineering for the Mid-Market

Intuit (INTU) recently reported a staggering $18.8 billion in annual revenue, but its most ambitious move isn't in tax software—it's a high-stakes leap into the $89 billion mid-market segment. With the launch of the Intuit Enterprise Suite (IES) and a massive pivot toward "agentic AI," the company is challenging legacy ERP giants like Oracle NetSuite and Sage.

In this case study, we break down Intuit’s three critical strategic decisions: re-platforming for complexity, doubling down on AI-native operations, and shifting to a consultative "Accountant-First" sales model. Is the "Missing Middle" pivot a masterstroke that will double Intuit's impact on the U.S. GDP, or is the company out of its depth in the enterprise arena? This analysis is for entrepreneurs, executives, and business enthusiasts who want to understand the high-stakes decisions driving the future of financial technology.

This case study is based on publicly available data and recent fiscal 2026 earnings reports.

#CaseStudy #Business #Strategy #Intuit #QuickBooks #Fintech #BusinessAnalysis #AI #BusinessDilemma

🔔 SUBSCRIBE for more business case studies just like this one.