Introduction to Copywriting in Ad Agencies with Brendan Quinn -- r/Advertising School

Great copywriting is about celebrating genuine human insights, and expressing ideas and stories in ways that compel audiences. Brendan Quinn started his career as a copywriter before serving as 160 over 90's Group Creative Director and eventually starting his own agency called Truth & Consequences. In this session, he shares insight from throughout his career writing copy, freelancing, and leading creative teams to world-class ad executions.

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View the assignment corresponding with this lesson here: (Coming Soon)