How to Make Your Design Portfolio Engaging: Portfolio Landing Page Best Practices

In this video, Morgane Peng, a seasoned UX designer and mentor, shares essential tips on how to make your design portfolio engaging, with a focus on the critical role of the portfolio landing page. The landing page is your first chance to grab attention and make a lasting impression on hiring managers. Morgane explains that a well-crafted landing page can reassure viewers that they are in the right place and viewing a strong candidate.

Morgane explores portfolio landing page best practices, emphasizing the need for a visually appealing and clear hook that captivates the viewer. Even if you’re not a visual design specialist, it’s crucial that your portfolio’s aesthetic is inviting rather than off-putting. A great hook isn’t just about visuals but also about valuable content—this is where a well-crafted headline becomes key. Morgane provides actionable advice on how to write a headline that succinctly communicates who you are and what you do, helping your portfolio stand out in a crowded field. The video also highlights the importance of testing your headline to ensure it resonates with your audience. Morgane suggests experimenting with different approaches—whether focusing on your role, industry, value proposition, or processes—to craft a headline that’s unique and memorable. She also discusses the decision of whether to include a personal photo on your portfolio landing page, explaining how a picture can add a personal touch that makes your portfolio more distinctive.

By the end of this video, you’ll understand why your portfolio landing page is important and how to make it engaging and effective in capturing the attention of hiring managers. Morgane Peng’s insights will guide you in building a UX design portfolio that truly stands out.

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