How to Reach Gen-Z Consumers on Social Channels |

Gen-Z's online behaviour heavily influences brands' approach to marketing strategies today, which are increasingly designed to tap into their values and expectations for authentic and community-focused engagement.

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this session, BoF’s commercial features editor, Sophie Soar, along with chief marketing officer at Launchmetrics, Alison Bringé and NextGen executive at United Talent Agency (UTA) Marketing, Shaina Zafar, will dive into key strategies in engaging Gen-Z consumers on social media today, analysing brands in the fashion and retail industries that are generating the best results in media impact value, as detailed in Launchmetrics’ latest report ‘Reinventing Influence: The Gen-Z Impact on Fashion Marketing’.

Alison Bringé, CMO, Launchmetrics
Shaina Zafar, NextGen Executive, United Talent Agency Marketing
in conversation with Sophie Soar

This #BoFLIVE is in partnership with Launchmetrics.

BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com