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From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video marketing has become a staple of our everyday lives.

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.

Online video is a 600% more effective marketing tool than print and direct mail combined.

These Facts tell the story:
75 Million people in the U.S. watch online videos everyday.
Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
Nearly 50% of all video is watched on a mobile device.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

Videos up to 2 minutes long get the most engagement.

Video Marketing Boosts Conversions and Sales

Adding a product video on your landing page can increase conversions by 80%.
Video content marketing can also lead directly to sales.
Studies show that 74% of users who watched an explainer-video about a product subsequently bought it so the benefits of video marketing are easily seen.

Video Shows Great ROI

83% of businesses say that video provides good return on investment even when paying for video marketing services.

Online Marketing Videos Builds Trust

Video content is likely to engage us and ignite emotions.
Promotional videos can foster trust as well.

Video Does It All

57% of consumers say that videos gave them more confidence to purchase online.

Google Loves Videos

You’re 53 times more likely show up first on Google if you use youtube video marketing and have a video embedded on your website.
Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Video Appeals to Mobile Users

90% of consumers watch videos on their mobile.
Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection.

Video Marketing Can Explain Everything

98% of users say they’ve watched an explainer video to learn more about a product or service.
45% of businesses who use marketing videos said that they have an explainer video on their home page.
83% said that their homepage explainer video was effective.
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