Скачать или смотреть New analysis on AI content sources, Google Ads cracks down on visuals, Duolingo new ad platform

New analysis on AI content sources, Google Ads cracks down on poor visuals, and Duolingo enters the ad platform game, on this week’s Marketing Minute.

A new analysis of AI citations reveals that most AI-generated answers from ChatGPT, Gemini, and Perplexity rely heavily on brand-controlled content. Companies, not publishers, are shaping what users see in AI summaries. For marketers, owning and optimizing branded content for AI visibility could soon be as essential as SEO—now’s the time to adapt your content strategy.

Google Ads has begun flagging low-quality images across campaigns, signaling a stronger push for creative excellence and user trust. Blurry or overly compressed visuals may reduce ad delivery, adding a fresh layer of accountability for advertisers. For marketers, creative quality control just became a measurable metric that can directly affect ad performance.

Duolingo has unveiled a new ad platform built with Adobe, designed to bring more premium inventory to brands aiming to reach its younger, highly engaged audience. The move positions Duolingo as both a publisher and an ad partner, blending education with brand storytelling in a trusted environment. For marketers, it’s a chance to test a new, high-attention channel where younger consumers are both active and receptive.

I hope this has given you some insights into what's trending in marketing this week. If you learned something, drop a like. If you found it valuable, share it with your network. For the Colling Media Marketing Minute, I'm Doug Campbell.

Marketing Minute Quiz

1. According to the analysis, what type of content do AI-generated answers from ChatGPT, Gemini, and Perplexity rely on most?
A) Independent journalism and news sites
B) User-generated social media posts
C) Brand-controlled content
D) Academic research papers

2. What new measure has Google Ads implemented to improve ad quality?
A) Penalizing ads with low click-through rates
B) Flagging low-quality or blurry images
C) Increasing costs for keyword bidding
D) Restricting video ad placements

3. What is unique about Duolingo’s new ad platform?
A) It focuses exclusively on podcast ads
B) It allows brands to advertise directly within language lessons
C) It’s built with Adobe and targets a younger, engaged audience
D) It only supports static banner ads

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Answer Key: C, B, C