Greenwashing or Genuine? How Brands Can Stand Out in Sustainability

In this episode, Silvia Sigrist, Head of Marketing at Seep, explores how brands can navigate the growing challenge of greenwashing in the sustainability space. She shares key insights on maintaining authenticity in marketing, educating consumers about real environmental impact, and avoiding misleading claims.

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🌱 Episode Supported by The Anti-Greenwash Charter - https://antigreenwashcharter.com

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