Скачать или смотреть "The Automatic Customer" by John Warrillow

Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about John Warrillow‘s book, "The Automatic Customer: Creating a Subscription Business in Any Industry."

These days, just about anything you need can be purchased through a subscription. And when you think about it, it actually makes buying easier. Before I read this book I didn't realize how many products and services I already subscribe to.

So in the book, John explains that you are now competing in the new subscription economy, and it's up to you to decide if you're playing defense or offense.

Warrillow explains that subscribers, or "automatic customers" are the key to increasing cash flow, igniting growth, and boosting the value of your company.

The book has three parts: The first part explains why subscribers are better than customers. Then he goes into the nine different subscription business models. Your business will fall into one of them. The last part of the book goes into detail on how to go about building your subscription business including all the math behind it.

If growing your business (and possibly selling it one day) is on your mind, you'll want to read this book.

To listen to an interview I did with John Warrillow about "The Automatic Customer", visit http://www.MarketingBookPodcast.com