The Mindset Of A £1m+ Gym Business

Meet Phil Graham, a trailblazer in the world of online coaching and founder of Fitness Entrepreneur and Authority Network, the world’s leading business Mastermind for Fitness Professionals. Phil's story is one of resilience and reinvention, triggered by his diagnosis of type 1 diabetes at the age of 16. This pivotal moment led him into the realms of fitness and nutrition, propelling him to become a guiding force for online coaches striving to build better businesses. In this episode, Phil Graham challenges the conventional mindset of gym owners and personal trainers, guiding them from being coaches to becoming successful entrepreneurs. Join this conversation and learn how to create a fitness business that not only thrives financially but also fulfils your soul. Remember, it's not just about the money; it's about creating lasting impacts and finding contentment and fulfilment in your journey.


Key Highlights:

Client Retention: Learn why retaining clients is essential and how to create a gym environment that becomes a non-negotiable part of their lives.

Solving Problems, Not Selling Sessions: Understand the importance of offering solutions instead of mere sessions, a common pitfall for many personal trainers and gym owners.

Scaling Your Business: Discover the secrets to transforming a 5k or 10k business into a thriving 100k venture.

Fulfilment As A Business Owner: Explore strategies to find complete fulfilment as a business owner, moving beyond monetary gains and focusing on the impact you make in people's lives.

Dealing With Competition: Gain insights on handling competition by shifting the focus from numbers to creating new identities for your clients, fostering a unique and loyal community.

Personal Growth: Reflect on your aspirations and envision the future you. Phil encourages gym owners to consider what they truly want in life and to find satisfaction not just in financial success, but in personal fulfillment and a sense of purpose.

Book a call with Phil: https://fitness-entrepreneur.com/gym-...

Timestamps:

00:00 Phil's Background
03:26 Phil's Early Gym Experiences
04:24 Phil's First Business Endeavors
10:11 Creation of Fitness Entrepreneur
11:50 The Entrepreneur vs Coach Mindset
13:15 Case Study: Kirk Miller
20:45 Value of Gym Owners
23:24 Transition from Coach to Entrepreneur
23:53 Dealing with Competition
28:03 Understanding Your Worth
34:37 Importance of Marketing
38:13 The Future of the Fitness Industry
38:27 The Current State of the Online Coaching Industry
41:15 Advice for Struggling Fitness Professionals
41:29 The Importance of Vision and Avoidance
44:31 The Parable of the Fisherman
47:45 Conclusion

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/di...

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fm...

Connect with Fitness Marketing Agency on Instagram:   / fitnessmarketingagency  

Connect with Phil:   / philgrahamofficial  
https://www.phil-graham.com/
https://fitness-entrepreneur.com/

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