Скачать или смотреть Using AI for Marketing – Should You Do It? - Episode 84

Episode 84 - Using AI for Marketing – Should You Do It?

In the dynamic world of property management, technology has become an invaluable tool for streamlining operations and enhancing customer experiences. Artificial intelligence (AI) has emerged as a powerful ally, promising to revolutionize marketing strategies and tenant interactions. However, in our pursuit of innovation and efficiency, it is crucial for property management professionals to approach AI with caution, especially from a fair housing perspective. This article delves into the critical considerations that property managers must keep in mind when harnessing AI for marketing, emphasizing the need to uphold fair housing principles and avoid inadvertently perpetuating discriminatory practices.

Key Questions Discussed:
00:00 - Intro
00:59 - How could someone use AI (such as ChatGPT) for marketing purposes?
02:21 - What is the danger of using this method?
05:36 - If someone wants to use AI to write content for marketing, what fair housing best practices should they follow?

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