Скачать или смотреть How to Create an AUTHENTIC Brand Voice? | Branding Masterclass

How to create a Brand Voice? Timestamps 👇
0:00 - 1:29 - Why you need a Brand Voice?
1:30- 3:24 - Start with Why?
3:25- 4:04 - Defining your USP
4:05 - 4:26 - Brand Values
4:27 - 8:56 - Brand Voice

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Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way.

Why does brand voice matter?

The digital landscape is crowded. It’s filled with chatter from brands and individuals alike. You can only stand out so much on the basis of your visual content, logo or product features alone. Your written content needs that same attention and consistency you give to the other elements of your brand presence.

2. Describe your brand voice in three words

Create a brand voice chart

Include three rows for each of the primary characteristics accompanied by three columns – a brief description, do’s, and don’ts. If necessary, add a row for any secondary characteristic that needs a little extra explanation. In this example, “irreverent” is a related word and should be fleshed out so the team is clear on how it is defined (i.e., Does irreverent mean to challenge the status quo or to be snarky?)

Extra Sources;
https://contentmarketinginstitute.com...
https://shanebarker.com/blog/linkedin...
https://sproutsocial.com/insights/bra...