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Here’s a *clear, up-to-date overview of General Motors (GM)* — perfect context for your *Adventures on Wheels* audience and auto show / American car content.

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🚗 General Motors (GM) — The American Auto Giant

*General Motors (GM)* is one of the world’s largest and most influential automakers, headquartered in **Detroit, Michigan**. Founded in **1908**, GM has shaped American car culture for over a century and remains a leader in **trucks, SUVs, performance cars, and emerging EV technology**.

🏷 GM’s Main Brands

GM operates several iconic automotive brands:

*Chevrolet* – Mass-market brand (Silverado, Corvette, Camaro legacy, Equinox, Tahoe, Blazer EV)
*GMC* – Premium trucks & SUVs (Sierra, Yukon, Hummer EV)
*Cadillac* – Luxury & performance (Escalade, Lyriq, Celestiq, V-Series)
*Buick* – Comfort-focused SUVs & crossovers

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🛻 Strength in Trucks & SUVs (GM’s Core Power)

GM dominates North America in:

*Full-size pickups:*

Chevrolet Silverado
GMC Sierra
*Full-size SUVs:*

Chevy Tahoe/Suburban
GMC Yukon/Yukon XL
Cadillac Escalade

GM has led *U.S. full-size pickup sales for multiple years* and continues to be the #1 or #2 player in large SUVs — a huge reason for its strong profits.

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⚡ GM & Electric Vehicles (EV Strategy Shift)

GM is still committed to EVs — but with a more realistic, profit-focused approach:

What’s happening now (2025–2026):

EV demand slowed across North America
GM took about *$6–7 billion in EV-related write-downs*
Shifted some factories back to *gas & hybrid vehicles*
Still investing in EVs — but scaling smarter

Key EVs:

*Chevrolet Silverado EV*
*Chevy Equinox EV (one of the best-selling non-Tesla EVs)*
*GMC Hummer EV*
*Cadillac Lyriq, Escalade IQ*

GM is now balancing:

🔥 Profitable gas & diesel trucks
⚡ Strategic EV growth where demand is strongest

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🧠 Tech, Software & Subscriptions (Big Growth Area)

GM is becoming a **software + vehicle company**:

*OnStar* – 11+ million subscribers
*Super Cruise* – Hands-free highway driving (paid subscription)
*Google-powered infotainment & AI integration*
Future “eyes-off” self-driving planned for late 2020s

Software brings *much higher profit margins* than selling cars alone. ([Business Insider][2])

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💰 Financial Strength (2026 Outlook)

Despite EV challenges, GM is financially strong:

Projected *$13–$15+ billion* in adjusted profit for 2026
Increased dividend
Authorized *$6 billion share buyback*
Stock near record highs

GM’s profits are still driven mainly by:
🛻 Trucks
🚙 SUVs
🏁 Performance & premium models

([Reuters][3])

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🏁 Performance & Icon Status

GM is still a performance powerhouse:

*Chevrolet Corvette (C8)* – Mid-engine supercar killer
*Cadillac V-Series* – Track-focused luxury performance
*Hummer EV* – One of the most powerful production vehicles ever

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Why GM Matters for Your Channel

For **Adventures on Wheels**, GM is perfect content because it represents:

✅ American horsepower
✅ Legendary trucks & SUVs
✅ Muscle & performance heritage
✅ The transition from gas → EV → tech-driven cars

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