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👉VIDEO INTRODUCTION:
Today on the Indian Business podcast we have Flying Beast aka Gaurav Taneja turned his passion for fitness into BeastLife a ₹30 crore protein brand built not just on performance, but on trust.
In a market flooded with mistrust and misinformation, Gaurav is leading with transparency, targeting real Indian needs, and proving that credibility still wins in business.
In this podcast, we go beyond the content and into the mind of a creator-turned-founder how he spotted the gap, built a tribe, and launched a product that’s shaking up an industry.
Timestamp:
00:00 - Trailer: Why This Episode Matters
02:18 - Why Beastlife Took the Leap Into Protein
08:32 - Finding the Total Addressable Market (TAM)
09:58 - How to Build User Personas That Actually Work
17:39 - The Untapped Gap in India’s Protein Market
25:02 - Customer Acquisition Cost in a Creator-Led Brand
26:22 - What Makes an Ad Go Viral?
41:46 - The Secret Ingredient That Sets an Ad Apart
44:06 - Let’s Talk ROAS (Return on Ad Spend)
47:01 - How Much Should You Spend on Ads?
48:40 - Our Top 3 Ads: Real Results, Real Numbers
55:11 - What’s Beastlife’s Revenue?
57:50 - Why Is India Still Importing Whey?
1:00:21 - Breaking Down the Unit Economics of Protein
1:02:25 - Is Amul a Sleeping Giant or a Real Threat?
1:06:53 - Beastlife’s Plan to Go Offline
1:13:52 - 3 Hidden Ingredients to Watch Out for in Protein
1:17:46 - What Shark Tank Didn’t Show You
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