From Graza Olive Oil To Mike's Hot Honey: Million-Dollar Toppings

What if you could turn your favorite condiment into a cash cow, bringing in millions and making you the toast of the food world? These 3 food enthusiasts have struck gold, turning their culinary passions into successful ventures that tantalize taste buds and boost their revenue.

Chapters:
00:00 – Intro
01:07 – How I Built Mike's Hot Honey Into A $40 Million-A-Year Business (Published November 2023)
Mike Kurtz is the founder of Mike's Hot Honey. From an early age, Kurtz had a desire to be a “condiment man.” He spent years perfecting his hot honey recipe at home before sharing it with his pizzaiolo boss, Paulie Gee. What started as a side hobby soon turned into a brand now bringing in $40 million a year.
11:04 – Justin's: How I Built A Peanut Butter Company And Sold It For $281 Million (Published April 2024)
Justin Gold is the founder of nut butter brand Justin's. He changed his company's fortune thanks to a simple packaging strategy, and went from waiting tables to selling his company for $281 million.
17:17 – How Olive Oil Startup Graza Brings In $48 Million A Year (Published June 2024)
Meet Andrew Benin, the founder of Graza, a single varietal olive oil brand projected to generate $48.4 million in revenue by 2024. He found his calling during a trip to Spain, where he fell in love with high-quality olive oil.

Produced by: Zach Green, Raffi Paul
Senior Managing Producer: Eric M. Clark
Additional Camera: Mickey Todiwala, Charlotte Morabito
Editor: Dennis Donovan
Animator: Elham Ataeiazar, Gene Kim
Reporter: Nicolas Vega, Gili Malinsky, Tom Huddleston, Andrea Day
Additional Footage: Mike’s Hot Honey, Andrew Benin, Graza, Alex Braun, Sean Daly, Alissa DiSanto, Chef Mike Kubiesa, Tanupa Thaker, Getty Images

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From Graza Olive Oil To Mike's Hot Honey: Million-Dollar Toppings | Make It Marathon