Скачать или смотреть Optimize your app's revenue with Firebase

How do you monetize an app? Well, by running ads of course! That's the easy part. But how can you optimize showing enough ads to generate some revenue, but not so many that you're impacting your user experience? And when you do show ads, what ad experience should you build -- the ad format, the frequency of ads, where in the UX flow? These are harder questions to answer, but ones that Firebase and AdMob working together can help you solve. Learn how to pair Firebase tools with AdMob to make data-driven, informed decisions to provide the best experience for your users and to grow your app's ad revenue.

0:00 Introduction
2:41 Figuring out our ad experiment strategy
3:18 The solution framework to solve our ad questions
7:04 Solving our first question - “What’s the impact of showing more ads to our users?”
7:23 Creating ad variants in AdMob
10:00 Creating an AdMob ad in code
11:10 Parameterizing our AdMob ad unit ID with Remote Config
12:04 Configuring our ad experiment and ad variants in A/B Testing
13:37 Wiring up our app code with Remote Config
16:06 Start running our tests
16:20 Viewing test results
16:57 Solving our second question - “What’s the optimal award amount for our rewarded ads?”
17:14 Reusing our framework to run our second experiment
20:02 What else can we solve with this framework?

Speakers: Rachel Saunders, Sumit Chandel

Watch more:
Firebase Summit 2020 playlist → http://goo.gle/firebasesummit2020

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event: Firebase Summit 2020; re_ty: Publish; product: Firebase - General; fullname: Rachel Saunders, Sumit Chandel;