UX Case Study: Innovative Event Announcement App or Airbnb Copy? | Swiggy's Design Director reviews

Join me in this enlightening video, where I dissect a UX case study that introduces a novel platform for announcing small-scale events and hobby groups. However, there's a catch—the final design appears strikingly reminiscent of Airbnb, bordering on imitation.

Watch as I rigorously evaluate the case study, offering constructive feedback and expert insights into the candidate's design choices. I scrutinise the user experience, originality, and overall effectiveness of the project.

Stay tuned until the end to unveil the final verdict. Will the candidate's design earn them a coveted spot in my interview list, or will it be deemed too derivative? This video holds the answer.

If you're passionate about UX design and crave valuable insights into the evaluation process, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell for more compelling content from the Director of Design at Swiggy. Let's embark on a journey of design excellence together!

Kartik's Case Study: https://bootcamp.uxdesign.cc/simplify...

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//ABOUT ME

This is Saptarshi (a.k.a. Sapta), an engineer turned self-taught Product Designer based out of Bangalore, India. I have worked with some of the very well known startups of India and learned anything and everything that is needed to create amazing experiences for the users. I'm also an active speaker, teacher and community builder, and have delivered over 60 talks, workshops and webinars on design. In this channel, I post videos with tips, strategies, tutorials and general gyaan to scale your career in Design. If you are into it, you may want to subscribe and hit the bell icon to that you don't miss out :)

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//MUSIC

The jingles and the background score is composed by Sargam Prakash, an awesome designer and musician. Do check out his channel.

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