The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study

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VIDEO INTRODUCTION:
There are some obvious problems with cigarette advertisements. The most obvious one is that, thank God, they are already banned.

But hear me out, because it wasn’t always the case. Cigarette advertisements flourished before the 1970s, and producers still had to overcome the fact that cigarettes will eventually kill the customers. Also, brand loyalty in the tobacco industry is extremely high. This makes it nearly impossible to convince a smoker to change to a “better” tobacco brand after he or she has a favored one.

No wonder thus, marketing competition in this field was awfully fierce in the 20th century. Succeeding in such a difficult environment requires an outstanding marketing approach. So the winner of the game might be a very good example to learn from.

The interesting question is how exactly did Marlboro get out of this advertising game as the biggest winner of the tobacco industry?

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#thethinkschool #marlboro #marketing Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.