The rise of the Product Page: Is the Home Page dead?

Join Matt from IMRG as he dives into the shifting dynamics of retail website traffic and reveals why product pages are becoming the new front door for online shoppers!

🔍 In This Video:

Traffic Trends: Discover how product pages have overtaken homepages as the primary starting point for traffic on retail websites. Find out why homepages are now the least trafficked core page according to IMRG's latest data. 📊

Conversion Insights: Despite the decline in homepage traffic, Matt reveals that homepages still boast the highest conversion rates, underscoring their critical role in turning visitors into customers. 📈

Page Engagement: Learn how shoppers engage with product pages, averaging just 67 seconds per page and only viewing 2-3 product pages per session. Get actionable tips on optimizing your product pages to boost conversions quickly. ⏱️

Marketing Channel Analysis: See how different marketing channels drive traffic to product pages and homepages, with paid search leading in product page traffic and affiliate channels as the top overall traffic source. 💡

Feature Impact: Matt compares top retailers and shows how adding features like reviews, finance options, and Q&As on product pages can significantly improve add-to-cart rates and conversions. 📦

IMRG Insights: Discover how IMRG's data and benchmarks can enhance your website performance and get a chance to try out their dashboard with a free trial for deeper insights. 📊