Jim Kean Talks Biomarkers, Building a Spectator Sport

In this interview Dr. Rhonda Patrick speaks with Jim Kean, CEO of National Pro Grid League (NPGL) and founder of WellnessFX. They discuss the quantified self movement and the importance of measuring biomarkers more than once. The talk about the gut's role in cholesterol and serotonin in the gut versus in the brain. They also talk about the role of exercise in preventing neuroinflammation and the effects of overtraining on sex hormones. Jim talks a bit about the psychology of constructing a new, non-gender segregated, team spectator sport and bringing it to market, the factors that separate a professional spectator sport from any other form of entertainment: including patriotism, justice, and vicariousness, the mathematical nature of the sport and the floor coach's role in monitoring athletes before they start "redlining," how NPGL teams may find new ways to tune their gameplay and find an edge on the competition in the future by stepping up the use of more advanced athlete-level analytics.

Chapters
00:00:00 - Introduction
00:02:05 - Health monitoring
00:06:30 - LDL cholesterol during stress
00:08:12 - Vitamin D
00:09:03 - Cholesterol
00:10:14 - Jim's health advice
00:12:01 - Exercise and depression
00:13:07 - Serotonin and the gut
00:14:26 - Your brain on sugar
00:16:38 - Sugar promotes atherosclerosis
00:18:45 - Statins
00:20:07 - Creating a sport
00:27:04 - Exercise tracking
00:31:23 - Supplementation

You can hit Jim up on Twitter here:
  / jamesrkean  

You can check out the NPGL and WellnessFX here:
http://www.npgl.com/
http://www.wellnessfx.com/

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