Unlocking Google's Secret Algorithm: A Guide to Ranking #1

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What do the recent Google leaks mean?

Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.

Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Rand Fishkin   / randfishkin  
SparkToro https://sparktoro.com/
Brian Balfour https://brianbalfour.com/
Google Leaks https://www.theverge.com/2024/5/29/24...
Moz https://moz.com/



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📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.