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Dettol’s 99.9% Germ-Free Claim Decoded: The Framing Effect Explained!

Ever wondered why brands like Dettol say "99.9% germ protection" instead of "0.1% germs remain"? This is the power of the framing effect in marketing!

From Dettol’s iconic claim to coaching centers highlighting "95% success rates" over "5% failure rates," brands craft their message to influence your buying decisions. Why? Because every customer wants to feel like a smart buyer, choosing the best value product.

In this video, we dive deep into how brands use the framing effect to shape perceptions and boost sales. This subtle marketing trick is everywhere, whether it’s household products, education services, or luxury items!

( eco-friendly apparel, sustainable fashion, 3D printed shoes, zero carbon footprint clothing, sustainable footwear, future of fashion, eco-friendly shoes, sustainable clothing brands, green technology in fashion )

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